BRAND + IDENTITY.
LOCALFC was created by Chad Gibson in 2011 as a personal initiative to "change the game" of football and the culture that surrounds it. Now an internationally followed global publication, LOCALFC showcases Gibson's football photography, explores new manifestations of football culture on and off the field, features exclusive interviews with professional footballers and key influencers and sells limited edition LOCALFC merchandise. LOCALFC challenges traditional representations of sport and transcends those limitations taking football into the realms of art, fashion, design and culture.
Our full identity design for LOCALFC celebrates its visual story-telling nature, keeping branding bold, clean and enduring.