NIKE F.C. was launched in 2013 as one of NIKE’s most ambitious projects merging football and lifestyle to cater for the young and fast consumer who lives and breathes the game. We were brought on by NIKE to create and define the aspirational lifestyle of modern football for the globally unique Australian audience for the inaugural season of Nike F.C. Featuring then young stars Adam Taggart and Luke Brattan, our campaign told their stories, developed their identities and established an Australian reflection of Nike F.C.
FEATURING TIM CAHILL
VITAMAN is an all-Australian, all-natural men's grooming brand, using only native Australian botanicals. We were engaged to shoot the brand's ambassador, Tim Cahill, using the products in his home in Shanghai, China. The campaign began the company's entrance to the international market.