Not Our Field, founded by ex-professional footballer, Chad Gibson, is a creative consultancy and sports story-telling studio, is directed in collaboration with Cecilia Humphrey as the studio’s creative communication expert. LOCALFC is the studio’s football publication and creative project that showcases Gibson’s unique sports photography and exclusive football content to a global audience. With a diverse client portfolio from Australia and abroad, we create unique sports content and campaigns that bridge the divide between sports and popular creative culture.
We're passionate about delivering projects which do more than sell a product; we aspire to convey philosophies, identities and enduring brand messages. Using our diverse skill set to tell stories with honesty and integrity, we are motivated by the challenge to transform entrenched perceptions of what something is and what it can be.


CREATIVE CONSULTING: Specialists in sports marketing

CONTENT CREATION: Specialising in visual content for digital and print - Video; Photography; Story-Telling

DESIGN: Art Direction; Graphic Design; Web Design; Branding & Identity; Book Design

CAMPAIGN CREATION: Creative Direction; Photography & Videography; Styling; Copywriting; Design; Art Direction

ALL THINGS VISUAL: From all things shot with a camera to art, design and illustration, we specialise in visual creation. Illustration; Custom Artworks; Installations; Typography; Photography; Videography; Design.