Narrative-driven sports media.
Not Our Field is a creative agency driven by a passion to communicate with new and unexpected visual language. Using our diverse skill set to tell stories with honesty and integrity, we are motivated by the challenge to transform entrenched perceptions of what something is and what it can be. We're passionate about delivering projects which do more than sell a product; we aspire to convey philosophies, identities and enduring brand messages. We develop new ways to market ideas, products and brands.
We are more than just passionate. Our small team is uniquely experienced and knowledgeable. After his professional football career of over 13 years playing in Australia and abroad, Chad Gibson founded Not Our Field to 'change the game' of sports media. Since 2011, Gibson has worked internationally as a sports story-teller with photography and video and as a Creative Director. He offers his unique insight of the world of professional sport delivering some of the most influential creative sports projects, including LOCALFC. Cecilia Humphrey (BA Advanced USYD [Art History & Theory, Spanish, Anthropology] & Master of Design COFA UNSW) joined as Partner, offering her extensive experience across creative industries from graphic and interior design, branding and marketing, art theory and practice and photography. We collaborate with like-minded, passionate and experienced professionals across fields and together our team offers our clients a unique combination of diverse perspectives, knowledge and creativity motivated by innovation and authenticity.
Our clients include: Nike Australia; Nike France; Nike Global; Kappa; Adidas France; Football Federation Australia; JD Sports; Ultra Football; AFC Asian Football Confederation; Foxtel; Fox Sports; Tennis Australia; Soccerbible; The Professional Footballers Association; The Lowy Institute; The Socceroos; The Pararoos; Western Sydney Wanderers; Sydney FC; Hyundai A-League; Hyundai W-League; Sanitarium; Rebel; BALR; TLA Worldwide; Olympus; Kiehl's; and Tim Cahill among others.
CREATIVE CONSULTING: SPECIALISTS IN creative sports projects & SPORTS story-telling
CONTENT CREATION: SPECIALISING IN VISUAL CONTENT FOR DIGITAL AND PRINT - VIDEO; PHOTOGRAPHY; STORY-TELLING
DESIGN: ART DIRECTION; GRAPHIC DESIGN; WEB DESIGN; BRANDING & IDENTITY; BOOK DESIGN
CAMPAIGN CREATION: CREATIVE DIRECTION; PHOTOGRAPHY & VIDEOGRAPHY; STYLING; COPYWRITING; DESIGN; ART DIRECTION
ALL THINGS VISUAL: FROM ALL THINGS SHOT WITH A CAMERA TO ART, DESIGN AND ILLUSTRATION, WE SPECIALISE IN VISUAL CREATION. ILLUSTRATION; CUSTOM ARTWORKS; INSTALLATIONS; PHOTOGRAPHY; VIDEOGRAPHY; DESIGN.